We believe TechPro is one of the UK’s leading providers of AV services to the live event sector, but we’ve been hiding our light for too long, just quietly getting on with our job in typical fashion.
This year however, we decided it was time more agencies got to meet us and understand what makes us the ‘go-to’ choice for so many agencies; working exclusively with agencies rather than corporate clients is a good start.
Working with C&IT throughout 2019 has helped raise awareness of our unique approach and commitment to flawless delivery of live events; it’s been fun too.
Good events great people
TechPro recognises the need to support the industry and chose to sponsor the Pharma & Healthcare Event of the Year Award at the C&IT Awards, which took place on Friday 20th September; just the latest in a long line of events that confirm our commitment.
We work regularly with live event agencies working within the pharmaceutical and healthcare sector, so sponsoring this category was a natural choice. Some of UK’s leading live event agencies were on the shortlist, with Ashfield Meetings & Events, Redactive or Touch Associates in line for the top honour.
TechPro attended and met up again with lots of the great people we’ve met over the year. We were pleased so many contacts found the TechPro table and came to say hello, as well as cheering loudly when our Event Services Director, Mike Foyle presented the winner with their trophy.
Belfast in July for the Agency Forum
The glitzy award ceremonies are an environment in which we feel comfortable, given that we deliver audio, video and lighting services for a significant number of them, but we know it’s important to connect with live event agencies that maybe don’t know what we do.
Which is why we found ourselves in Belfast in July, attending the C&IT Agency Forum. This event brought together agency event planners, venue representatives and suppliers like TechPro, with 1-2-1 meetings helping us explain why we should always be on the shortlist for AV service providers.
This was another good C&IT event and from the feedback received, it has been clear our message is getting through. Live event agencies, new to TechPro appeared to leave our meetings with the same four critical takeaways:
- TechPro works exclusively with live event agencies
- TechPro undertakes 75% of its work in Europe
- TechPro will turn quotes around within 24 hours
- TechPro has a huge inventory of quality assured equipment
Summer in the City
In June, the TechPro team was in attendance at the C&IT Summit in London, the leading annual creative forum for event professionals, which helps shape the future of the industry.
The event offered many informal networking opportunities, but we were there for the formal ‘Meet the Supplier’ meetings arranged in advance of the event. Our reputation as a leading provider of AV services for the live events industry, ensured a lot of event agencies wanted to meet TechPro.
But rather than just talk about how we combine experienced project management, quality assured equipment and highly qualified technical teams to ensure flawless delivery of live events, we listened; carefully.
We discovered agencies paying too much for their AV services, agencies wanting fresh eyes on projects and agencies who have heard good things about TechPro. And now these contacts are bearing fruit as demand for our quotes within 24 hours, requires some long days from our team.
Great start to the year in Liverpool
Our determination to meet prospective clients throughout 2019 got off to a great start in April at C&IT: Northern Forum 2019 at the Arena and Convention Centre Liverpool.
The event allowed us to engage with event agencies new to our unique brand of cost-effective and comprehensive service, seeking a partner with the ability to deliver high quality AV services for their live events, particularly as we only work with event agencies and not direct with corporates.
Not going out
Sometimes it’s easy to just get on with your day job and hope new work comes to you, typically on the strength of your reputation. But when your business is all behind the scenes, it’s easy to forget how good you are and the peace of mind you provide for your clients.
And that was the case with TechPro; good but too quiet. That has changed now and our team is out and about meeting current and prospective clients who would all benefit from our unique approach to AV services for live events; who wouldn’t want a flawless delivery?